We are Ditching the One-Size-Fits-All Approach

In a world where championing diversity and body acceptance is important, it's high time we reassess our everyday essentials, starting with something as seemingly simple as towels. The standard sizing of towels has long been outdated, and in a world where bodies come in all shapes and sizes, it's essential to embrace inclusivity in our daily routines.

It’s pretty wild to think that towels still come in one-size in 2024. What the H*ll!!! Companies have invented robots that drive cars, but towels for fat bodies haven’t existed, until now!

Traditionally, towels have been produced with a one-size-fits-all mentality, disregarding the fact that bodies vary widely. This approach leaves many individuals dealing with towels that are too small, leading to discomfort and inconvenience in their daily lives. I had to challenge the norm and introduce a range of towel sizes that cater to the diverse bodies that use them. This is why we created The Everyday Collection and styles Ava, Joni, and Gemma

Our towels are oversized compared to most towels on the market including beach towels, and bath sheets. TOWEL’s size range accommodates bodies up to a size 7X. 

“Raising The Standard in Fit”

The ethos of "all bodies are good bodies" should extend to the products we use every day. This is where we come in. Towels, being a fundamental part of our hygiene routine, should be available in sizes that accommodate everyone. This shift not only aligns with the principles of body acceptance and neutrality but also acknowledges the reality that bodies are wonderfully unique and worthy.

Imagine a world where towels come in various sizes to suit different body types. This IS the world of TOWEL. The vision goes beyond mere convenience; it sends a powerful message of acceptance and celebration of diverse bodies. By providing options, we create an inclusive environment where individuals of all sizes can feel comfortable and valued in their daily lives. 

The creation of our varied towel sizes is not just about practicality; it's a call to action for the industry to prioritize inclusivity. Brands that embrace size inclusivity, not only meet the needs of their customers but also contribute to breaking down outdated structures.

In conclusion, let's bid farewell to the one-size-fits-all approach to towel sizing. Embracing a range of sizes is a step towards celebrating the uniqueness of every body and promoting a more size-inclusive society. It's time for the world of towels to reflect the diversity we see in the people who use them every day. When you support TOWEL, you support this message! 

Author: Mary Carney, TOWEL Founder 

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